User Acquisition
Acquire high-value players at scale.
Cross-platform UA campaigns engineered to grow your game on iOS, Android, and beyond — optimising toward lifetime value, not just cost per install.
Cross-platform UA campaigns engineered to grow your game on iOS, Android, and beyond — optimising toward lifetime value, not just cost per install.
We manage unified campaigns across every major mobile advertising network — synchronising audience signals, bids, and creatives into a single growth engine calibrated to your game's LTV profile. Each platform is optimised in concert, not in isolation.
Every dollar of ad spend is governed by bidding logic anchored to your game's real revenue data. We model predicted LTV at the cohort level and feed those signals directly into automated bid strategies — so you grow without overpaying for low-quality installs.
We run campaigns across every major mobile advertising platform — managed as a single, coordinated growth strategy for your game.
Knowing which campaigns drive installs is table stakes. We go further — connecting install attribution to in-app revenue events, cohort LTV, and D90 retention so you always know the true return on every channel and every creative.
Attribution & Measurement
Case Study — EU Market
A European mid-core strategy title engaged Iron Angle to scale player acquisition across 18 markets simultaneously. Starting from a €0.74 CPI baseline, we deployed a coordinated cross-platform campaign with LTV-weighted bidding, localised creative sets, and weekly cohort-based budget shifts.
Every UA engagement follows a structured onboarding process — so we're optimising from day one, not month three.
We review your current attribution setup, historical campaign data, MMP configuration, creative library and ROAS targets to identify gaps and growth levers before a single campaign goes live.
A tailored plan covering channel mix, budget allocation, audience segmentation, LTV-based CPI targets, creative briefing, and a 90-day scale roadmap with defined ROAS milestones.
Campaigns go live with daily monitoring across all platforms, weekly reporting on installs, CPI and cohort ROAS, and rapid response protocols for any deviation from agreed targets.
Winning creatives are scaled, underperforming channels are cut, new markets are unlocked methodically, and LTV models are retrained on fresh cohort data every sprint cycle.
Tell us about your game, your current acquisition cost, and your growth ambitions. We'll come back with a clear plan and honest projections.