Influencer-led brand building that turns players into advocates — from creator seeding and community management to brand-safe campaign governance across all major platforms.
We design and manage end-to-end creator programmes — sourcing the right voices, building a content strategy, and turning audiences into active game communities that sustain long after launch.
We go beyond reach metrics. Every creator campaign is tracked against install, registration and revenue goals — so you know exactly which partnerships are generating return and which to scale.
Different tiers deliver different outcomes. We build portfolios that balance authenticity, reach and cost-efficiency — matching the right tier to your campaign objective and market stage.
Hyper-targeted audiences with exceptional trust and engagement rates. Ideal for niche genre communities and early-access seeding where authentic word-of-mouth is the goal.
The sweet spot for most game campaigns — strong genre alignment, loyal followings, and measurable install performance at scale. Our most deployed tier for soft-launch phases.
Broad reach combined with established credibility. Best deployed at global launch for brand awareness spikes, search lift and organic discovery across major gaming markets.
Category-defining reach for franchise titles and major studio launches. Reserved for tentpole moments — global reveal days, Season 1 drops and studio reputation campaigns.
Every creator partnership is governed, monitored and audited. We protect your brand across every market — from contractual content standards to regional age-gating requirements and ongoing moderation.
Brand Safety
Case Study — EU RPG
A European mid-core RPG studio engaged Iron Angle six weeks before global launch with a single objective: build a pre-launch community that would make their Day 1 feel like a cultural event, not a quiet release.
Every brand and influencer engagement follows a structured process — from initial audience mapping through to compounding community growth.
Audience mapping, platform selection, creator longlist and shortlist — aligned to your launch timeline, genre positioning and target markets.
Brand governance docs, creative briefs, key messaging and campaign assets delivered to every creator — with a mandatory approval step before any content goes live.
Coordinated content drops across all platforms, community channel activation, live monitoring of comments and performance data in real time throughout the campaign window.
Post-campaign creator scorecards, community health metrics and ROI attribution reporting — feeding directly into the next campaign phase or ongoing community strategy.
Tell us about your game, your launch window, and your community goals. We'll come back with a creator programme tailored to your audience.