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Numbers we're
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Every figure below comes from a real campaign, a real client, and a real outcome — no projections, no best-case scenarios.

4.2×
Avg Portfolio ROAS
12M+
Installs Delivered
88%
Client Retention
12+
Markets Active
Casual puzzle game
UA · Europe · Casual Puzzle

180% IPM improvement for a European puzzle game across Meta and Google UAC

By overhauling the creative mix — replacing static banners with short-form gameplay hooks — we tripled install rates within 30 days while bringing CPI from €2.40 to €0.82.
180%
IPM Lift
€0.82
CPI
5.9×
ROAS D30
Strategy game launch
UA · 18 EU Markets · Strategy

280,000 installs in 90 days across 18 European launch markets

A coordinated soft-launch in Nordics and DACH, followed by full EU rollout, using predictive LTV bidding to prioritise spender cohorts. Resulted in 4.5× ROAS at Day 60.
280K
Installs
4.5×
ROAS D60
RPG re-engagement
Re-engagement · Global · RPG

Live-ops RPG reactivation — 28% returning player rate, 2.4× LTV improvement

Dynamic creatives personalised to each lapsed player segment — matched to their last in-game event — drove 28% reactivation in a 14-day campaign window.
28%
Reactivation Rate
2.4×
LTV Gain
Playable ad campaign
Creative · UK & DE · Hyper-Casual

Playable ads outperform video by 4.8× CTR for a hyper-casual title

We replaced a saturated video creative portfolio with custom HTML5 playables. The new creatives achieved a 4.8× click-through rate versus the previous control set.
4.8×
CTR vs Video
62%
CPI Reduction
Influencer brand campaign
Brand · EU & UK · Action RPG

Creator-led launch builds 42K Discord community in 60 days

A seeded influencer programme with 15 EU gaming creators — supported by sponsored streams and community challenges — built an organic, engaged community pre-launch.
42K
Discord Members
15
Creator Partners
Simulation game campaign
UA · US & CA · Simulation

North American UA scale — from $20K to $150K monthly spend with ROAS maintained

A systematic expansion from test budgets to full-scale via LTV-optimised lookalike audiences on Meta and Google. ROAS held steady above 4× throughout the scaling phase.
7×
Budget Scale
4×+
ROAS Maintained
Featured Result

A campaign worth
showing in detail.

Strategy game EU campaign
UA · Europe · Strategy Game
4.5×
ROAS at Day 60

"Iron Angle scaled our EU campaign from soft-launch to 18 markets in under three months. The LTV-optimised bidding approach delivered ROAS we'd never seen on a UA campaign at this scale — without sacrificing install volume."

HG
Head of Growth · Strategy Studio · Germany
280K
Installs in 90 Days
18
EU Markets
€0.74
Average CPI
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