Who We Are
A different kind
A different kind
of ad agency.
We're game players, data scientists, and media buyers — not generalist marketers who happen to work with games.
We're game players, data scientists, and media buyers — not generalist marketers who happen to work with games.
Iron Angle Limited was founded with a single conviction: game advertising works better when the people running it actually understand the product. Generic marketing agencies apply generic tactics. We don't.
Headquartered in Hong Kong with campaign operations spanning Europe, North America and Asia Pacific, we've spent years building proprietary frameworks for game UA, creative optimisation and player LTV modelling — frameworks that are now standard practice across our client portfolio.
We work with independent studios, mid-market publishers and global gaming groups. What unites our clients is ambition: they want to grow, and they want a partner who takes that personally.
Every decision is grounded in data. We don't run brand awareness campaigns you can't measure.
You see everything — campaign data, creative tests, spend, ROAS — in real time, without waiting for a monthly report.
We ship new creative hypotheses weekly. Campaigns improve because we never stop testing.
We design campaigns for how mobile players actually behave — not how desktop media buyers assume they do.
Our team brings together deep expertise from mobile gaming, ad technology, creative production and data science.
Reach out with your game details, current benchmarks, and growth targets. We'll respond within 48 hours with an honest assessment.