Iron Angle team
The People Behind the Work

Specialists, not
generalists.

Our team combines deep mobile gaming expertise with rigorous performance marketing craft. No account managers — only practitioners who run campaigns every day.

12
Team Members
6
Countries Represented
8+
Years Avg Experience
3
Office Locations
Leadership

The founding team.

Four disciplines, one shared conviction: game advertising works better when the people running it actually understand the product.

HP
Head of Performance

Our Head of Performance has spent 10 years running paid UA campaigns for mobile games across Europe and North America, previously leading performance marketing at two top-20 European mobile studios, managing over $80M in cumulative ad spend.

User Acquisition Bidding Strategy LTV Modelling
CD
Creative Director

Our Creative Director leads creative strategy and production for all client campaigns, having previously built the in-house creative studio at a mid-market Nordic games publisher, where the team produced over 2,000 ad assets per year across video, playable and UGC formats.

Creative Strategy Playable Ads UGC Production
HA
Head of Analytics

Our Head of Analytics built Iron Angle's measurement infrastructure from the ground up, bringing deep expertise in data science and mobile attribution to design LTV modelling frameworks used across 60+ game titles, integrating with Appsflyer, Adjust and Singular.

Attribution LTV Modelling Data Science
IL
Influencer Lead

Our Influencer Lead manages Iron Angle's creator network and brand partnership programmes, having built and operated influencer campaigns across YouTube, TikTok and Twitch for game publishers in Europe, LATAM and Southeast Asia, managing 200+ creator relationships.

Influencer Strategy Creator Network Community Building
How We Work

A culture built around craft and accountability.

We're a small team by design. Every person at Iron Angle runs campaigns, writes briefs, and reads data — there's no layer of account managers between our specialists and your results.

Radical Transparency
You have direct access to campaign data, creative performance, and spend in real time — no waiting for a monthly report.
Continuous Iteration
We ship new creative hypotheses every week. The team is structured to learn fast, not to protect existing spend.
Game-Native Thinking
We build campaigns for how mobile players actually behave, informed by first-hand game experience — not media-buying convention.
+
88%
Client Retention
Our Values

Four principles we don't compromise on.

Performance-First

Every decision is grounded in data. We don't run campaigns you can't measure.

Transparency

You see everything, in real time, without waiting for a monthly summary.

Iteration

Campaigns improve because we ship new creative and bidding hypotheses every week.

Game-Native

We design for how mobile players actually behave, not how the textbook says they should.

Join the Team

We're always looking for
exceptional people.

If you're a game-obsessed UA manager, creative strategist, or data scientist looking for a high-impact role, we'd love to hear from you.