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Game Performance Marketing

Game Growth.
Engineered.

Advertise, acquire players, and grow your game business with Iron Angle's performance-driven marketing solutions.

Trusted partners
Google UAC Meta Ads AppLovin TikTok
Game ad creative
Mobile game campaign
UA creative production
Performance analytics
Game advertising
4.5×
Avg Ad ROAS
User Acquisition

Acquire the Right Players at Scale

We engineer data-driven UA campaigns across Meta, Google, TikTok and AppLovin — using LTV-optimised bidding to acquire players most likely to spend and stay. Every campaign is managed in real time, every dollar tracked to outcome.

Explore UA →
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UA campaign
LTV-Optimised Bids
Real-Time Rebalancing
12+ Active Markets
4.5×
Avg ROAS
30+
Games Scaled
Campaign result
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Playable ad
Creative production
4.8×
CTR Lift
12+
Creatives/week
All Formats
Creative Production

Creative That Stops the Scroll

Playable ads, short-form video and performance-tuned static creatives — produced in-house, tested weekly and iterated without delay. Our studio ships 12+ new creative variants per game per week, so you're always ahead of ad fatigue.

See Creative Services →
Analytics & Data

Turn Every Install Into Lasting Revenue

Full-funnel attribution, cohort modelling and predictive LTV analysis — surfaced in a live dashboard you can act on today. We track every metric from D1 retention to Day-90 ROAS, so every spend decision compounds growth.

Explore Analytics →
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Analytics campaign
D1–D90 Cohorts
Predictive LTV
MMP Integrated
D90
Cohort Track
4.5×
Avg ROAS
Data result
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Influencer campaign
YouTube & TikTok
Discord Community
40+ Creators
42K
Community
12+
Creators
Creator community
Brand & Influencer

Build Your Audience Before Launch Day

From micro-creator seeding to large-scale influencer programmes — we build engaged communities around your game that convert on day one. Strategic partnerships across YouTube, TikTok and Twitch, governed for brand safety in every market.

See Brand Services →

Certified partners on every major platform

Google UAC Meta Ads TikTok AppLovin Unity Ads ironSource Liftoff Snap Ads Google UAC Meta Ads TikTok AppLovin Unity Ads ironSource Liftoff Snap Ads
$85M+
Managed Ad Spend
30+
Games Scaled
12+
Markets Active
88%
Client Retention
Our Commitment

We Are Committed to Performance, Transparency, and Real Results

Every campaign we run is built on verifiable data and honest reporting. You'll see exactly where every dollar goes — and exactly what it returns. No vanity metrics, no black-box bidding.

Iron Angle Limited
Game Performance Agency · Est. 2019 · Hong Kong
2019
Founded in Hong Kong
Built from the ground up as a specialist game advertising agency — by game players who understood the product.
2021
European Market Expansion
Launched dedicated European campaign operations across DACH, Nordics, UK and Southern Europe.
2023
$85M+ in Client Ad Spend Managed
Crossed a billion dollars in total managed ad spend across our growing client portfolio.
2025
12+ Markets, $85M+ Managed
Now active in over 12 global markets, with 30+ games scaled and an 88% client retention rate.
Google Partner
UAC & Performance Max
Meta Business Partner
Ads & Advantage+ campaigns
TikTok for Business
Gaming & app campaigns
AppLovin Certified
MAX & AppDiscovery
Client Results

See How Our Clients Achieve Results

Strategy game EU launch campaign
UA · Europe · Strategy Game
4.5×
ROAS at Day 60

"Iron Angle scaled our EU campaign from $25K to $185K monthly while maintaining 4× ROAS on ad spend throughout. The team understood our game from day one and the results speak for themselves."

HG
Head of Growth · Strategy Studio · Germany
View All Case Studies →
Ready to Scale?

Start your growth
campaign today.

Tell us about your game and targets — we'll send a tailored plan within 48 hours.